I worked in-house at this unique campaigning science charity for 18 months before transitioning to a consulting role. In the 15 years since its founding, the organisation had grown in new directions and the director was keen to revisit its core purpose and key messages. As part of a strategic review, I met with board members and supporters to get their take on the organisation’s future. We finished the review and rebranding in 2016 — new logo, strapline, core description and brand guidelines — and launched the new website shortly after.
I have been working with PDHCT since 2015, handling all the Trust’s communications needs — from annual reviews to press releases and website updates. The best part of this job is talking to people out in the field who are benefitting from the Trust’s funds (more than £20 million has been distributed since its founding). Whether preserving the hidden landscapes beneath the Irish Sea or releasing beavers into the River Otter after a 300 year absence, the Trust is a rich source of inspiring stories about people making a difference.
Coming in at number three in the Times Tech Track 100 in September 2016, this dynamic start-up is definitely on the move. I was their acting head of content for six months, editing the online magazine on LoveKnitting.com and LoveCrochet.com, and supervising a number of editorial hires. I also worked on the launch of their brilliant app for knitters, writing and editing all the copy — from promotional content for the app store to brand-friendly error messages.
Talk about a dream job! For an aspiring children’s writer (among other things), the chance to work as part of the dynamic media team for London’s largest dedicated children’s festival was almost too good to be true. Highlights included running a Twitter auction of a Stick Man drawing by Gruffalo illustrator Axel Scheffler — just moments after watching him draw it right in front of me.
At my first meeting with the founding directors of this dynamic architecture practice in South West London, they told me what makes them unique: “big practice experience in a small practice setting.” When rewriting their website copy, I made that the core message; it’s also the underlying theme in all external communications. The only drawback of this job is massive house envy: the architectural photography is to die for.
From 2013 to 2015, I worked in-house as communications manager at this national arts charity committed to supporting, funding and mentoring emerging artists working in all disciplines. The first thing I did was conduct an audit of all current comms; I then advised on revised messaging. It transpired that the majority of Ideastap’s 100,000+ members did not know it was a charitable organisation. We turned that around very quickly. In addition to communications strategy, I also produced annual reviews, brochures, and fundraising materials.
When national arts charity IdeasTap announced closure in 2015, I met with the Chairman to discuss a legacy project. We settled on a coffee table book for funders, partners and core supporters. I managed the project from concept to completion; writing and editing copy, collecting testimonials, selecting photography, managing the budget and liaising with the designer and printer. The response was wonderful: after the shock and sadness of the closure announcement, everyone was glad to have little bit of IdeasTap on their bookshelf.
A visual effects studio creating high-end CGI for feature films and TV, Lola needed a website that could showcase the full range of their work. I found a great designer who not only built the website the company needed, but also gave their logo a new lease of life just by adding a circle…